AI Services

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LEARNING AND WORKSHOPS

For Professionals

Build fluency with AI so you can work smarter and more strategically.
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‍Learn how to collaborate with AI in ways that help you go deeper, move faster, and produce higher quality insights and artifacts, without losing the judgment and nuance that make great research and design.

AI for Strategic Research

Hands-on training for researchers, designers, and PMs who want to use AI as a thought partner at each step of the research process.

For Teams

Help your team work in new ways without losing the standards that matter.
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Group programs and workshops that help teams design repeatable AI-supported processes that increase speed, improve alignment, and scale high-quality work across research, CX, and design.

AI-Enabled Ways of Working

Group programs and workshops that help teams design repeatable AI-supported processes across research, CX, and design.

RESOURCES

Thoughts & insights on applied AI

Practical tools, real-world tips, and lessons from our team on using AI in research, CX, design, and strategy.

The AI-Supported Methods Playbook

Step by step instructions for 23 AI-supported techniques across problem framing, discovery, synthesis and concept generation, written for researchers and designers.

How to evaluate the quality and accuracy of AI insights

14 methods and a QA workflow to evaluate whether AI-generated insights are accurate, defensible, and usable.

Build your AI-Supported Research Process

A practical framework to help you define which steps of your research process should remain human-led, which can be AI-assisted, and where automation makes sense.

Skills Framework

Our evolving POV on the unique strengths both designers/ researchers and AI bring to each step in the process.

4 Real-world rules for using AI in CX research

We should all be using LLMs to improve our work, but we should trust their outputs less. Researchers and strategists have to practice constantly interrogating and validating LLM-generated insights—as well as using LLMs to stress test our own work.

An AI value framework for customer experiences

Amplify's research framework for assessing business and user value

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